Marketing Strategy

It is common for a credit bureau to rename the FICO score. With this method of re-branding, the credit score is still a FICO score – only the name is different. When discussing scores with a lender, it is beneficial for you to understand your FICO scores could be called by another name.

Alternative Names

The following is a short list of the bureau names for FICO scores:

• TransUnion: EMPIRICA® Score
• Experian: Experian/Fair Isaac Risk Model
• Equifax: BEACON® Score